Is your employee engagement rickety? Try CSR
24 Aug 2018
Tower Perrin Global study says CSR is the 3 rd most important driver for employee engagement. However, may CSR ad CHRO work in silos. Smart companies realize sustainable employee engagement and organizational identity can be built by encouraging employees to actively participate in cleanliness drives, matching gift programs, and volunteering programs. Participation in cleanliness drives encourages employees hone social skills, leadership development and more importantly participate in a social cause. Drives like these employees gain personal connect with social infrastructure and institutions including government agencies, schools and other institutions. Matching gift programs encourages employees’ value gratitude and sharing. Some HR managers believe such programs help employees understand the social challenges including poverty, immigration, and other bias better and become more sensitive in their working environment. Finally, supporting volunteer programs where the employees willingly participate and contribute to a specific intervention during their off-work period is a major aspect of CSR. Smart HR managers devise appropriate supportive measures including matching employee hours, social service honors and other mentions to drive volunteerism.
The key to make CSR effective is not just targeted contributions to outside agencies, but alignment to engage employees into CSR activities. The task looks easy, but requires smart solutions to connect the employees, outside agencies and companies interests without any trade-offs. SociallyGood is a technology based platform that addresses these issues and more. SociallyGood actively connects your employees with the non-profit of their choice through their online platform. The interested employees can register to volunteer with the simple click of a button. The employees can also donate to the non-profits through SociallyGood’s payment gateway. Realign your CSR goals to drive employee engagement and get better outcomes through SociallyGood.
Donor Retention for Non-profits
14 Aug 2018
“Donor retention” is a hot topic in the non-profit sector today. Fundraising companies and non-profits face plenty of challenges including donor retention. According to the 2017 Fundraising effectiveness report, the annual donor retention rate turned out to be 48%. For the past few years, there has been a shift in the focus in the non-profit sector. It has moved from donor acquisition to donor retention. The donor space is stagnant, new donors have become harder to attract and is also an expensive affair. Even if new donors are acquired, they receive donations only once, which leave them with a loss in their initial investment to retain that new donor. The true benefits of acquiring donors can be derived only when donors are retained over the long term. Non-profits need to focus on ways to keep both new and existing donors contributing year after year to be sustainable.
The status of Donor retention today
The status of donor retention today is downhill at the moment and may even have gotten worse. Over 70% of donors never return and contribute again. Non-profits are caught in a treadmill where loads of funds are spent on acquisition but still remain stagnant. There are several causes for a donor loss of this magnitude. Firstly, according to the Bain philanthropy report in 2016, a little over 60% of donors said they do not know any “credible non-profits”. This is mainly because of the donor to non-profit relationship. Donors are people who choose to invest in your organization, and, while their investments might come in monetary form, they deliver much more than that. They’re not just investing their money but also their time and emotion in your organization and the cause your organization supports. The report also said that 70% prefer greater display of transparency and accountability. Majority of donors do not know where their contributions are used and more importantly, whether they’re even creating an impact or not.
Here are some strategies to retain more donors and make your non – profit flourish.
Strategies to improve donor retention.
1. Have a planned on boarding experience
80% of non-profits are often confused as to why donors stop contributing. They fail to realize that a donor’s decision to leave a non-profit is dependent on their on-boarding experience with them. Donors are looking for a donation process that is simple and easy. Optimize your donation page to make it convenient and unsophisticated for the donor. Using technological solutions such as chat bots or virtual assistants to assist donors in every step of the donation process boosts donor experience significantly.
2. Build lasting relationships with your donors
Donors are not just names in your database. They have invested not only their money but also their time and emotion in your organization. They are potential volunteers and future board members. Making an effort in deeper donor engagement makes a huge difference to the rate of retention. Online market places such as SociallyGood allow the donors to directly connect with the non-profits of their preference and build honest and genuine relationships.
3. Show generosity and gratitude
Convey your gratitude for their contributions by sending personalized mails to the donors thanking them for their funds. Assure them that you are looking forward to more acts of compassion from them. And don’t forget to send them friendly follow ups by updating them on causes they would be interested to donate to in the near future.
4. Build transparency with your donors
Share success stories to your donors that occurred due to their contributions. This establishes honesty and transparency among your donors. It also shows them that their generosity was not in vain. Digital solutions can be applied to ensure that donors can monitor their donations and witness its impact themselves. An online marketplace such as SociallyGood enables the donors to monitor and measure the impact of their donations first hand.
5. Provide the donors volunteering options
Asking donors to volunteer allows them to provide support in a different way. As volunteers work on projects or at fundraising events, they get to experience your work first hand that will further connect them to your nonprofit. If a donor develops a physical connection, they’re likely to stick to your nonprofit longer because they have spent time working in your nonprofit.
Strategies your non-profit needs for better volunteer retention
01 Aug 2018
Volunteer acquisition takes up majority of the non-profits resources; however, retaining volunteers is a big challenge for non-profits. How can non-profits ensure that volunteers return to help out again?
1. Make it an experience, not just a task
A non-profit is like a restaurant; it isn’t just about the food it serves but also about the customer experience it provides. How the customers are escorted, the process of checking in, in fact, the entire exotic experience delivered by restaurants and hotels are one of the main reasons they acquire customers and also retain them. A non-profit should also focus on a better on boarding experience. Making sure that every volunteer receives a warm welcome and a description of how their time helps your cause makes a good first impression among your volunteers. This builds better relationships with your volunteers. Don’t forget to follow up with frequent messages of gratitude. It enhances volunteer interaction and creates a better experience which will not just help in retention but also in acquisition.
2. Make it easy for them to help themselves
Personalizing your engagements with the volunteers makes a huge difference. Smart non-profits realize volunteers like shoppers explore many a cause and acts and discover their true self. Choose technology for them to register for any activity, view task completion and the community. Sharing info about others and other projects often helps them to realize their interests and communities of choice. Volunteer management applications such as SociallyGood , can integrate social media channels, register to volunteer in any NGO of their preference based on their location and also see beneficiary’s feedback.
3. Empower and arm them rightly
Aligning tasks with volunteers’ skill and their interest is the first step in life cycle engagement. According to a 2009 survey by the Fidelity Charitable Gift Fund, 44% of respondents said they would rather volunteer elsewhere than stay with an organization that doesn’t use their skills. Non-profits that have well defined SOPs find it easy to empower volunteers to own and drive activities. A sense of ownership is essential for increased participation and continued association. Encourage volunteers to team up with each other so that there can be overall learning.
4. Incentives and Recognition of volunteers
Recognition of volunteers’ work regularly earns many plus points in volunteer engagement and retention. It shows them that you appreciate their work and their time in your non-profit. It makes the volunteers feel valued in your organization. Often it is non-monetary rewards they are looking for. A 3 start badge goes a long way in boosting their ego and deepening the associations. Smart non-profits design layered recognition systems that share success stories of volunteers on social media and other channels. This boosts your non-profit’s credibility and also attracts more volunteers to support your cause.
Effective volunteer management and retention is a challenge for many non-profits but with these strategies, you can ensure that you have motivated and hardworking volunteers.
Four ways SociallyGood can address the challenges NGOs face today
20 May 2018
The Non-profit sector in India is growing at a rapid scale. It has proved to play an important role in the social and economic development across various sectors such as Education, Healthcare, Rural development, Women Empowerment etc. Some NGOs address larger national concerns, advocacy for Human Rights, Law and its general awareness as well as addressing basic needs of marginalized communities. The demand for their services is on the large but they face tough internal challenges which affect their growth and in turn affect social development. Here are 4 ways SociallyGood
can address these obstacles.
1. Lack of proper Funding and Fundraising schemes
NGOs today face a major scarcity of funds and fundraising management schemes. The Government does not give sufficient grants in aid or delay grants and the day to day expenses of an NGO is also another problem. The funds are not sustainable to cover all expenses.
2. Volunteers and Volunteer Management
The problem of finding the right volunteers with the drive for social work also persists within the Non-profit sector. Due to their limited reach, non-profits are facing the issue of not receiving dedicated and motivated volunteers who are willing to do social work. The individuals are also facing the same dilemma of having no knowledge of connecting with relevant and genuine NGOs.
3. Lack of Technological adaptability
NGOs and non-profits are often limited by their reach because they are not social media and technology savvy and are not able to create brand awareness.
4. No proper Networking
Volunteers, Donors and CSRs do not have an idea of how to connect with each other when they want to donate or participate in social work.
SociallyGood is a digital platform that addresses all of these problems and more! SociallyGood eases fundraising, finds the right volunteers, increases visibility and reach and connects the volunteers and donors with the NGOs. It also allows the volunteers and donors to filter NGOs based on different sectors as per the individuals’ or donor’s discretion and location. SociallyGood helps bring together individuals, non-profits and organizations for a greater good!
Making Good Happen!
4 May 2018
As the head of large non-profit organization, it is safe to say that you have had your share of experience in the non-profit sector. From keeping donors engaged to finding ways to be the resourceful. you may have had many nightmarish days and sleepless nights. Big struggle for non-profits including yours is retaining and engaging donors. We all realize without donors non-profits will all be nothing. They are the butter on your bread and sugar in your corn syrup. Another challenge is related to resources and sustainability. Any non-profit leader realizes there are just not enough resources to reach the objectives they have set for. Finding, motivating volunteers and donors is not easy. Getting the resources in the right place at the right time is a major issue.
Non-profits leaders quickly realize most of their money was going toward achieving mission and needed some out of the box thinking to make their non-profit stay healthy. A simple system that allows non-profits to spread their wings to communicate, contact and raise funds from communities far and wide can certainly make a difference. The system must allow non-profits to communicate where exactly their money was used and stay on the radar of volunteers and donors by continuous engagement. Non-profits need a system that allows people to come over, volunteer whenever they can. There are many point solutions that help non-profits like yours manage donors, volunteers, campaigns, but for a challenge is finding the right IT resources to run and manage these diverse applications. Sociallygood Bee is the right panacea for not-for-profit and social service sector. Sociallygood Bee improves online visibility for non-profits.
Sociallygood Bee helps non-profits to emerge stronger and resilient by reducing the cost of donor acquisition, and increase the market reach on voluntary and donation fronts. With Sociallygood Bee non-profits can share information about their programs, people, financials and seek out resources to sustain their efforts. With Sociallygood Bee non-profits can raise funds at a very low cost, use multiple channels including social media, sms, email to inform, influence and advocacy of their programs. Engagement with community and volunteers can be deepened and kept vibrant with no major investments.
Being Socially Rich in the Age of AI
10 May 2018
Many individuals willing to contribute to social development and work through nonprofits face unique challenges. First, is knowing which nonprofit is working on areas of their interest in their city or province. Second is to know in what different ways can they contribute and participate in the interventions that the nonprofits is carrying out. World would be better served of societal development if a right platform exists that connects individuals to nonprofits of their choice. Sociallygood connects individuals, and companies with non-profits and social service organizations doing great work for their communities. Sociallygood also connects the beneficiaries who are receiving the grants or donation. Sociallygood is it is very easy to signup, seek information, interact, contribute and engage with non-profit players, all with the clicks of my mouse.
At one go a individual can have a complete visibility of non-profits listed on the marketplace and working in their geographical choice. People can look at information about their programs, people behind the non-profits, financials and what more they need to sustain their valuable efforts. Thanks to Sociallygood people can find, work and engage with non-profits in one’s areas of interest. People can participate as a contributor or volunteer. People can no more give excuses to their grandmother in heaven for not participating and contributing to social change. As a responsible global citizen, they can now enrich their societal life by contributing and participating in acts that can bring positive changes in countries across oceans.